At Willow Bay, we craft bags that effortlessly combine style, functionality, and durability for the modern, active individual. Proudly designed in Australia, our collections cater to every aspect of your lifestyle. Whether you're exploring new destinations with our popular Travel Range, embracing timeless sophistication with our Daydreamer Range, making a statement with our Wearable Art Collection, or enjoying everyday versatility and effortless chic style with our Boutique Collection, Baguette Bags, and Nappy/Diaper Bags, we have the perfect companion for you.
All of our bags are crafted from high-quality neoprene, a fabric known for its durability, flexibility, and lightweight nature. Neoprene is not only water-resistant and easy to clean, but also adds a modern, sleek look to any outfit. It’s the perfect material for those who lead an active lifestyle, offering a blend of practicality and style that’s hard to beat.
Join the Willow Bay community and elevate your style with a bag that enhances every journey. Experience the perfect fusion of fashion and function, designed to empower your daily adventures.
Share your Willow Bay moments! Use hashtags #travellingwillow, #willowbayfamily, or #willowbay for a chance to be featured on our social media channels.
Willow Bay Australia Partners with the NBA for U.S. Expansion!
Willow Bay Australia is thrilled to announce our new partnership with the NBA, marking our entry into the U.S. market. Our signature tote bags will now be part of the NBA family experience, adding a touch of South Australian style to the lives of NBA players’ and coaches’ families. This exciting milestone underscores our journey of growth and dedication—proof that big dreams do come true!
Willow Bay Australia Nominated for the 2024 SALIFE Awards!
We're thrilled to announce our nomination as a finalist for the 2024 SALIFE Awards, celebrating excellence in South Australian business and community impact. Recently honoured at an exclusive event with a special Q&A from Paolo Sebastian's Paul Vasileff, we’re proud to stand among the inspiring nominees. Winners will be revealed at the December 4 gala – stay tuned as we look forward to this exciting night!
